Hi, my name is Omoyele Omonira, a seasoned entrepreneur with a strong passion for building sustainable businesses. Driven by humble beginnings, I ventured into entrepreneurship early in life and have since been involved in multiple legitimate business enterprises.

With a desire to contribute meaningfully to the agricultural sector, I invested in large-scale livestock farming and achieved significant production success. However, this growth exposed a critical challenge within the agricultural value chain—market inefficiencies and the absence of reliable distribution channels. I encountered an industry-wide issue commonly referred to as an egg glut, where surplus production forced farmers to sell at unfavorable prices, often resulting in substantial financial losses.

Despite high consumer demand, the lack of a structured connection between producers / Farmers and end-users allowed intermediaries to exploit the system. This firsthand experience revealed a pressing need to bridge the gap between farmers and consumers.

Motivated by this insight, I founded FARMLINKUP.com, a platform designed to streamline agricultural distribution, empower farmers, ensure fair access to quality produce for consumers and delivering value across the agricultural supply chain.

See more about my professional journey on LinkedIn profile.